If only Google went public

In Archive by Fredy Ore

Red Herring comments on the potential and possible outcomes of Google going public. The article comments on the companies potential worth and whether its listing would have a dramatic impact …

Shift Magazine closes down

In Archive by Fredy Ore

The magazine/website which rode the internet wave during its boom has closed down 10 years after it’s launch. ::: http://www.shift.com

Internet works comments on worst marketing disasters

In Archive by Fredy Ore

Internet works comments in an interesting article, on some of the worst Marketing disasters recently and the lessons to be learned. ::: www.iwks.com/features/default.asp From advertising, marketing and branding all these …

WirelessAdWatch and ChannelSeven

In Archive by Fredy Ore

An interesting wireless monitoring website, WirelessAdWatch ::: www.wirelessadwatch.com and ChannelSeven an information source for Internet Marketing and Advertising ::: www.channelseven.com

The Audit Burea of Circulations

In Archive by Fredy Ore

The Audit Burea of Circulations (ABC) website. The ABC provides advertisers, marketers and media buyers with verified circulation data for paid publications, delivering credibility to the media industry since 1932. …

Marketing lessons from e-failures

In Archive by Fredy Ore

An interesting article on The McKinsey Quarterly titled ‘Marketing lessons from e-failures’ www.mckinseyquarterly.com/article_page.asp?ar=938&L2=24&L3=44 and a 2001 article titled, ‘What went wrong for on-line media?’ www.mckinseyquarterly.com/article_page.asp?ar=1121&L2=17&L3=65

Web Design as a Business Decision

In Archive by Fredy Ore

Another interesting article in ZDNet titled, ‘Site Design as a business decision’. Covering the waterfall methodology the article (now at TechRepublic) covers the major phases in Web Design: – Planning …