Millennials have close to $200 billion in purchasing power each year, yet despite knowing the considerable value, few brands have discovered how to build meaningful relationships with millennials within Social …
Camera Harmony & the new Sonos logo
I came across the beautiful camera harmony video today and also the New Sonos logo appears to pulse when you on scroll.
Designing for Openness & for Loss of control
Tim Leberecht has written an insightful article on the design for openness, ideation and the design for the loss of Control. Openness is no longer just a nice stunt but …
6 Digital Trends to Watch
The presentation by Steve Rubel ( Director of Insights) & David Armano ( SVP Digital ) on 6 digital trends to watch. Six Digital Trends To Watch by Steve Rubel and David Armano View …
The redesign of the BBEdit 8 icon
The recent update of the OS X software by Barebones, BBEdit, has caused some interesting reactions from users, most disliking the program more by the redesign of its trademark icon. …
GAIN 2.0 – AIGA's Journal of Business and Design
There are some great interviews on the topic of Brand, Design and Business at the GAIN 2.0 (AIGA) website. Some of the interviews include, Elsie Maio on business ethics and …
The Brand Channel website
The Brand Channel is a useful resource site with extensive information & statistics on brand and advertising. The site contains a huge selection of articles, papers and PDF’s which are …
Google tops the Brand of the year Award
Google has been named brand of the year for the first time, beating Coca-Cola, Nike, Apple, Nokia, Ikea and BMW. It did this without any advertising. More can be found …
Transnational.org focuses on corporations and their use of brand
Revisiting Nologo.org I came across this French based website, which is a portal on brands and corporations, and has a huge amount on companies and corporations. The website is available …
Internet works comments on worst marketing disasters
Internet works comments in an interesting article, on some of the worst Marketing disasters recently and the lessons to be learned. ::: www.iwks.com/features/default.asp From advertising, marketing and branding all these …
Dan Wieden famous Nike's slogan – Just Do It
An interesting article on Dan Wieden famous Nike’s slogan “Just Do It” ::: www.business2.com/articles/mag/0,1640,42820,FF.html
The value of Branding
An interesting article on the ‘value of branding’ ::: http://australia.internet.com/r/article/jsp/sid/11323
The Channel Seven website
The Channel Seven website, a site looking at Internet Marketing & Advertising news and information. www.channelseven.com and Ad Resource website http://adres.internet.com looking at Internet advertising and promotions. They are now …
IAB online Brand research findings
A few press releases on the Interactive Advertising Bureau (IAB), Doubleclick, MSN, And CNET Networks Release Groundbreaking Online Brand Research Findings [1] www.microsoft.com/PressPass/press/2001/Jul01/07-18IABpr.asp [2] www.doubleclick.net/us/corporate/presskit/press-releases.asp
Branding – The most Misunderstood word in Marketing
Branding: The Most Misunderstood Word In Marketing’ an article by B.L. Ochman of WebReview.com ::: www.webreview.com/2000/04_07/strategists/04_07_00_2.shtml
- Page 1 of 2
- 1
- 2