UIE’s Jared M. Spool has recently had the opportunity to speak with Professor Barry Schwartz about his research on how people make choices, his book The Paradox of Choice: Why …
Barry Schwartz and The Paradox of Choice
Mark Hurst has written an informative summary of his conversation with Barry Schwartz, author of The Paradox of Choice, a new book which discusses excessive choice, choice overload, anxiety, and …