A few press releases on the Interactive Advertising Bureau (IAB), Doubleclick, MSN, And CNET Networks Release Groundbreaking Online Brand Research Findings [1] www.microsoft.com/PressPass/press/2001/Jul01/07-18IABpr.asp [2] www.doubleclick.net/us/corporate/presskit/press-releases.asp
Memory Triggers: What Branding is really about
Here is a nice article by internet.com’s Simon Waterfall on branding, ‘Memory Triggers: What Branding is Really About’ ::: http://australia.internet.com/r/article/jsp/sid/10920
Innovative techniques & approaches by Hillman Curtis
An article at some of the innovative techniques and approaches adopted by Hillman Curtis as he (and company) lead the convergence of broadcast-style advertising and digital media technologies within design. …
Is the internet the key to the future of brands?
A BBC article which looks at Brand building. Is the net the key to the future of brands? http://news.bbc.co.uk
British Design and Art Direction
A good source for info on the UK’s design and advertising communities – British Design and Art Direction (D&AD) www.dandad.org
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