Marketing lessons from e-failures

In Archive by Fredy Ore

An interesting article on The McKinsey Quarterly titled ‘Marketing lessons from e-failures’

www.mckinseyquarterly.com/article_page.asp?ar=938&L2=24&L3=44

and a 2001 article titled, ‘What went wrong for on-line media?’

www.mckinseyquarterly.com/article_page.asp?ar=1121&L2=17&L3=65

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