The Journal of Interactive Advertising

In Archive by Fredy Ore

The Journal of Interactive Advertising (JIAD) is an official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin USA.

JIAD is an online refereed journal designed to promote our understanding of interactive advertising, marketing, and communication.

http://jiad.org

and a paper on the future of online advertising

http://jiad.org/vol1/no2/schumann/index.html

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