Pay attention to what users do In Archive by Fredy OreAugust 20, 2001 Jakob Nielsen points out an interesting aspect of usability: “Pay attention to what users do, Not what they say” www.useit.com/alertbox/20010805.html Similar stories First rule of usability – Don’t listen to users. Jakob Nielsen’s 10 Usability Heuristics Nielsen says simplicity rules the Web Top Ten Web-Design Mistakes of 2002 Designing for linear Access Understanding current changes on the Web