The value of Branding In Archive by Fredy OreDecember 5, 2001 An interesting article on the ‘value of branding’ ::: http://australia.internet.com/r/article/jsp/sid/11323 Similar stories Memory Triggers: What Branding is really about Asktog.com comments on Usability Vs Branding Webhead: Branding for Success Branding – The most Misunderstood word in Marketing An interesting article by Niki Tonight ABC's Aftershock 8:30pm – Branding Power