Principles for innovating in the real world according to IDEO’s Diego Rodriguez should start with foundational approaches designed to help you make innovations happen.
- Experience the world instead of talking about experiencing the world.
- See and hear with the mind of a child.
- Always ask: How do we want people to feel after they use it?
- Prototype as if you are right. Listen as if you are wrong.
- Anything can be prototyped and you can prototype with anything.
- Live at the intersection of desirability, viability and feasibility.
- If you’re going to be leading innovation, develop a taste for the many flavours of innovation.
- Most new ideas aren’t.
- Killing good ideas is a good idea.
- Baby steps often lead to big leaps.
- Everyone needs time to innovate.
- Try cultivating instead of managing.
- Do everything right and you’ll probably fail.
- Failure sucks, but instructs. (If you let it.)
- Celebrate errors of commission. Stamp out errors of omission.
- High EQ teams rule.
- It’s not the years, it’s the mileage.
- Knowing when to orbit the hairball.
- Have a point of view.
- Never settle. Be remarkable. (Shoot to do epic stuff.)
- Doing is the resolution of knowing.